Fashion photographer Jennifer Avello was practically born into the arts, and has always had an interest and passion for creating. She say that endinging up in fashion photography was a natural transgression and a fantastic journey of self-discovery through art. “In grade school I sketched, wrote poetry, and painted. It was in high school when I had found the right fit. Photography stood out as an art form that I could bleed passion into while also making a living. I went on to earn my BFA in photography at Columbia College Chicago where early on I fell in love with photographing people,” she tells us, adding “My strong background in fine art and commercial photography manifest and blend together within my fashion work.“
After having shot for a few years the Chicago based photographer has seen her work featured in publications near and far, but today she’s making her grand debut on Ben Trovato, with a dark and intriguing story entitled Night Crawler, featuring the amazing America’s Next Top Model winner McKey Sullivan.
“My team and I wanted to create a fashion story as if our subject were a night crawler, a mysterious being in her prime. We choose to keep the make up very clean and subdued with a brow for pop,” Jennifer tells us before praising McKey: “- Mckey was the perfect model to embody our creature of the night.”
“Right off the bat, I was completely inspired by Mckey. Right before our shoot Mckey drastically changed her look from the gorgeous short haired brunette we have seen rise to the top as the winner of cycle 11 of Americas Next Top Model to a pixie cut platinum blonde. I really wanted to contrast her light hair, skin, and eyes by creating a dramatic mysterious story through lighting, movement and emotion.”
Joining the team was hair stylist and makeup artist Andrea C Samuels, and fashion stylist Marta Cebrat-Czernik with Clarissa V. Pierre assisting. “Andrea, Marta and I have been working together almost religiously since January of 2011. Our personalities, passions and artistic visions instantly clicked on set and helped form an amazing collaboration and on going friendship,” Jennifer tells us.
Stylist Marta Cebrat-Czernik says the concept and inspiration for this shoot was to mix softness with edge. “Mixing different fabrics and textures with the softness of the models skin tones and make-up choices. In the editorial you will find fringe, chains, leather, as well as some sheer. Making sure to select the right accessory was the key element in every look,” she say.
Photography by Jennifer Avello
Styling by Marta Cebrat-Czernik
Hair & Makeup by Andrea C Samuels with The Rock Agency
Stylist Assistant - Clarissa V. Pierre
Model - Mckey Sullivan @ Factor Women