The single most glamourous and important event of the year in the fashion universe is here. New York Fashion Week is something every fashion interested soul in the world would give a small fortune to be a part of. However, 99% of all the fashion blessed beings out there will miss the majority of it. We at Ben Trovato aim to change that.
Today Ben Trovato launched ‘Faces Of NYFW,’ a digital campaign offering you the raw, uncensored, blow-by-blow visual accounts of what’s really going down in media and social media - the heartbeat of NYFW A/W 2012 in one accessible place!
FacesofNYFW.com will work as an aggregator pulling content from our unique hashtag #FONYFW (as well as #NYFW & #MBFW) on Twitter, Tumblr and Instagram, making it easy for anyone to share their NYFW experience with the whole world. The custom made site will offer a user friendly interface whilst keeping with Ben Trovato’s high design standards, to ensure a premium experience that our audiences have come to expect.
In true Ben Trovato spirit we are also sending undercover a handpicked group of cutting edge aspiring fashion photographers, including Bryant Eslava, Billy Rood, and Dilia Oviedo, - to shoot exclusively for you. Mixed with their live accounts we are curating selected VIP attendees’ moments and, as mentioned above, YOURS.
When you are attending a happening surrounding New York Fashion Week simply add #FONYFW to your tweet, Instagram or tumblr post and it will be registered for us to feature on the site. To share your location with our readers turn ‘on’ geotags on your phone or in your twitter client when you tweet, and we’ll show everyone where your photo was taken.
This is NYFW presented the Ben Trovato way. We are giving you another unforgettable visual fashion experience.
Make sure to tune into FacesofNYFW.com (or simply fonyfw.com) or @fonyfw on twitter. And remember to use the hashtag #FONYFW to share your NYFW experience with the world.
Want us to cover your VIP event with one of our own photographers during NYFW? Let us know!
Project/Concept/Design by Marius Troy & Daniel Butler at Ben Trovato Consulting.
The development of the site was made possible by our talented developer friends at Unfold.no: Daniel Mahal and Simen Brekken.
Thanks also to NYC’s 1800 postcards for sponsoring the printed promotional material.