NYFW is something every fashion interested soul in the world would give a small fortune to be a part of. It’s the single most glamourous and important event of the year in the fashion universe. However, 99% of all the fashion blessed beings out there will miss the majority of it.
In february 2012, that changed forever.
Ben Trovato recognised NYFW is so much more than the what an official Mercedes Benz pass can give you, if, you are lucky enough to get one. During the 8 days, the streets, backstage, VIP parties and happenings are as much a venue. Ben Trovato wanted to tap into the rich media being frantically shared on twitter, tumblr and instagram from those who flock to the city, curating the raw, uncensored, blow-by-blow visual accounts of whats really going down, as it happens onto one accessible trusted platform. A world first!
We created FacesOfNYFW.com, and long story short: it went bananas. The site crashed after day two due to the immense traffic flow. Our devoted development team worked their magic and the Redbull to not just get it back up but running lightening fast, quenching you fashion blessed souls’ visual thirst for everything NYFW.
The site was awarded and featured on design websites internationally, receiving Site Of The Day on Awwwards.com and nominated on The FWA - the two most prestigious web design sites in the world. Through our @FONYFW twitter account we connected and interacted with fashion brands and icons such as Betsey Johnson, J Mendel, Marchesa Fashion, Calvin Klein, DKNY, Free People, Coco Rocha, Nigel Barker, and respected fashion bloggers BryanBoy and Hanneli Mustaparta. In turn FONYFW was followed by dozens of international fashion publications, leading brands and personalities such as Michael Kors, The Daily Front Row, Red Carpet Fashion, Kyle Anderson for Marie Claire, W Hotels, Models.com, TCHAD Quarterly, Kenton and Seventeen Magazine.
Sep 6 we’re back for more. Wiser, stronger, and ready to raise the bar even higher with some fantastic new features to the site.
We’re now accepting new commercial, editorial, and creative partners to join us on our unique NYFW adventure in Faces Of NYFW v2. Are you a brand that pushes the frontiers of luxury? Are you a super organised social media nerd fashionista? Are you a coding jedi? None of the above but we need you?
Direct your correspondance to [email protected] We’d LOVE to connect.
Disclaimer: The video is compiled using images publicly shared on Twitter, Tumblr and Instagram, and curated by Ben Trovato on FacesOfNYFW.com. We do not claim copyright to any of the images and/or videos featured. Music by Rumble in Rhodos.